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About Li (Barbie) Li

BARBIE LI TEAM · B SQUARE REALTY

NEW YORK REAL ESTATE, BUILT AROUND STRATEGY.

Led by Li (Barbie) Li, Founder and Principal Broker of B Square Realty, Barbie Li Team works across residential, commercial and new development real estate in Queens and the broader New York market.

We combine local market knowledge, modern property marketing and hands-on execution to help buyers, sellers, investors and developers move forward with clarity.

01 RESIDENTIAL
02 COMMERCIAL
03 NEW DEVELOPMENT
Li Barbie Li, Founder and Principal Broker of B Square Realty
LED BY
Li (Barbie) Li Founder & Principal Broker · B Square Realty
WHO WE ARE

ONE REAL ESTATE TEAM. A BROADER PLATFORM BEHIND IT.

Barbie Li Team is led by Li (Barbie) Li, Founder and Principal Broker of B Square Realty, serving clients across residential, commercial and new development real estate.

Our approach brings market knowledge, property strategy, marketing and transaction execution together so clients can make decisions with clearer context from the beginning through closing.

MEET LI (BARBIE) LI →
01
TEAM

Barbie Li Team

The client-facing real estate team focused on helping buyers, sellers, investors and developers navigate New York real estate.

02
BROKERAGE

B Square Realty

The New York real estate brokerage behind the team's residential, commercial and new development work.

03
LEADERSHIP

Li (Barbie) Li

Founder and Principal Broker of B Square Realty and the leader of Barbie Li Team, based in Flushing, Queens.

OUR REAL ESTATE FOCUS
01 RESIDENTIAL

Buyer and seller representation across homes, condos, co-ops and multifamily properties.

02 COMMERCIAL

Commercial sales, leasing and investment opportunities across New York.

03 NEW DEVELOPMENT

Project positioning, marketing, sales and new construction opportunities.

HOW WE WORK

STRATEGY BEFORE ACTIVITY

Every property and every client situation is different. Our approach starts with understanding the market and the objective, then building the right strategy around the transaction.

01
MARKET INTELLIGENCE

Start With the Market, Not the Assumption

We begin with the property, location, recent transactions, current competition and the client's goals before deciding what the next move should be.

COMPARABLE SALES COMPETITION LOCAL CONTEXT
02
POSITIONING & MARKETING

Make the Property Easy to Understand

For listings and projects, the goal is not simply to publish information. We shape the positioning, presentation and distribution around how the market will evaluate the opportunity.

POSITIONING MEDIA DISTRIBUTION
03
NEGOTIATION

Compare the Whole Deal, Not Just the Number

Price matters, but so do financing, contingencies, timing and the practical strength of the transaction. We help clients evaluate the complete offer or opportunity.

PRICE TERMS TIMING
04
EXECUTION

Keep the Transaction Moving Forward

Once a direction is chosen, attention shifts to coordination, communication and the next decision — from launch or offer through contract and closing.

COORDINATION COMMUNICATION CLOSING
ONE CONNECTED APPROACH

From First Conversation to Closing

The details change across residential, commercial and new development real estate, but the principle stays the same: understand the market, define the strategy and execute with discipline.

WHAT WE DO

THREE CORE REAL ESTATE PRACTICES

Barbie Li Team works across residential, commercial and new development real estate, with each area requiring a different approach to strategy, marketing and execution.

Residential real estate in Queens and New York
01 · RESIDENTIAL

Residential Real Estate

Buyer and seller representation across condos, co-ops, single-family homes and multifamily residential properties throughout Queens and the broader New York market.

BUYERS SELLERS MULTIFAMILY
Commercial real estate in Queens and New York
02 · COMMERCIAL

Commercial Real Estate

Commercial sales, leasing and investment opportunities for property owners, buyers, investors and tenants across Queens and New York.

SALES LEASING INVESTMENT
ONE TEAM · MULTIPLE REAL ESTATE NEEDS

Different Property Types Require Different Strategies

The market, property type and transaction structure may change, but our approach remains consistent: understand the opportunity, define the strategy and execute with clear communication.

OUR MARKETS

LOCAL EXPERIENCE ACROSS QUEENS & NEW YORK

Based in Flushing, Barbie Li Team works across key Queens neighborhoods, New York City and select Long Island markets, with local real estate resources for buyers and sellers exploring each area.

BROADER MARKET COVERAGE

Queens First. Greater New York Beyond.

These communities represent key parts of our public market presence. Buyer searches, seller representation and commercial or development work may extend beyond the individual areas shown here.

Li Barbie Li, Founder and Principal Broker of B Square Realty
FOUNDER & PRINCIPAL BROKER Li (Barbie) Li
LED BY BARBIE LI

FOUNDER-LED. HANDS-ON BY DESIGN.

Barbie Li founded B Square Realty and leads Barbie Li Team with a direct role in real estate strategy, client relationships and the decisions that shape each transaction.

As the business has expanded across residential, commercial and new development real estate, the goal remains simple: combine broader resources with clear accountability and experienced leadership.

ROLE Founder & Principal Broker
BROKERAGE B Square Realty
BASED IN Flushing, Queens
CAREERS · JOIN B SQUARE REALTY

BUILD YOUR REAL ESTATE BUSINESS WITH B SQUARE REALTY

B Square Realty works across residential, commercial and new development real estate in Queens and the broader New York market.

If you're a real estate professional looking for a brokerage with a strong local presence and exposure to different types of real estate business, we'd like to hear from you.

01
RESIDENTIAL

Buyers & Sellers

Work across condos, co-ops, single-family homes and multifamily residential real estate.

02
COMMERCIAL

Sales, Leasing & Investment

Exposure to commercial property owners, buyers, investors and tenants.

03
NEW DEVELOPMENT

Projects & New Construction

Opportunities connected to new development, project marketing and unit sales.

B SQUARE REALTY

Flushing · Queens · New York · Great Neck

OUR OFFICES

LOCAL PRESENCE IN QUEENS & LONG ISLAND

Barbie Li Team and B Square Realty maintain offices in Flushing and Great Neck, supporting clients across Queens, New York City and select Long Island markets.

01
PRIMARY OFFICE
QUEENS · NEW YORK

Flushing

136-20 38th Avenue, Suite 3E
Flushing, NY 11354

Our primary Queens location and the center of B Square Realty's Flushing market presence.

FLUSHING QUEENS NEW YORK
02
LONG ISLAND OFFICE
NASSAU COUNTY · NEW YORK

Great Neck

800 Northern Boulevard
Great Neck, NY 11021

Supporting residential and real estate activity across Great Neck and nearby Nassau County markets.

GREAT NECK NASSAU COUNTY LONG ISLAND
B SQUARE REALTY · BARBIE LI TEAM

Residential · Commercial · New Development